Nike FlyKnit – Projection Mapping
Collaborating with Nike on the launch of the Nike Flyknit Lunar2, we created a 4d projection mapping experience on one of Berlin’s largest and most iconic buildings.
Conveying the key message surrounding the Flyknit product range, the film was mapped to the architecture of the facade of the building, mirroring how the trainers ‘fit’ perfectly to your feet, like a second-skin.
It was a hugely ambitious project, involving motion designers, 3D artists and character animators with all the design, animation and production completed in only four week period.
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